The Penn Station Chick-fil-A location was one of unique historic significance that the team at CFA wanted to hone in on in this environmental design. The team at Sense Makery and I worked to bring surrounding landmarks to life through a custom dimensional icon landscape for the queueing area.

In addition, the station needed privacy doors for it’s nighttime closings, but they wanted to find a way to use the doors to speak to the spirit of the restaurant. That led to us using custom medallion designs, with Chick-fil-A approved messaging, paired with a refined dot pattern to frost the doors.